Tuesday 15 October 2013

Dell returns to the tablet computer market

By Kirk LadendorfAustin American-Statesman

Posted: 10/03/2013 12:01:00 AM MDT



Dell Inc. has been playing around with mobile devices for more than three years now, but now it finally looks to be making a serious entry into that market.


The Round Rock, Texas-based company unveiled its latest generation of tablet computers in New York on Wednesday. The new generation features two Windows-based tablets with 11-inch and 8-inch screens and two Android-based tablets with 7-inch and 8-inch screens.


The launch marks the latest new beginning for Dell in tablets, and the company is taking pains to emphasize that it is making a serious concerted effort and a long-term commitment to the market.


The outcome is significant to the company's future. Dell, which has nearly completed its management buyout, is in the process of transforming itself into a far more sophisticated and complete supplier of information technology.


But an important part of that transformation plan, as the company has explained, involves staying strong in the personal computer business and somehow finding a way to succeed in tablets after at least one false start.


'It is clear that tablets are where the action is and where the growth and excitement is,' said analyst Roger Kay with Endpoint Technologies Associates. 'It is an area that Dell has to be in. This product launch is them investing in the future.'


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