Sunday 20 October 2013

Apple Computers will be happy — Tablet ownership still rising

Before the anticipated launch of the next range of Apple Computer iPads, newly released data of tablet and e-book reader ownership shows that the rapid increase in numbers of those in possession of these digital gadget shows no signs of slowing down.


Just before the expected release of information about the launch of new Apple iPads, in a national phone survey of 6,224 Americans ages 16 and older conducted over the summer by Pew Research Center's Internet Project, newly published research findings show that 35 percent have a tablet and 24 percent have ownership of e-book reader like Kindles and Nooks.


These findings show a significant rise in ownership has taken place over the last year in digital mobile connectivity devices.



Pew Research Center Internet Project


These latest figures come from a survey by the Pew Research Center's Internet Project which was conducted from July 18 to September 20, 1013 among 6,224 Americans ages 16 and older. The margin of error is plus or minus 1.4 percentage points.


Overall, the number of people who have a tablet or an e-book reader among those 16 and older now stands at 43%. This figure is up from 25% last year.



Pew Research Center Internet Project


These latest figures come from a survey by the Pew Research Center's Internet Project which was conducted from July 18 to September 20, 1013 among 6,224 Americans ages 16 and older. The margin of error is plus or minus 1.4 percentage points.


Regarding the rise in ownership of mobile devices, Kristen Purcell, Associate Director of the Pew Research Center Internet Project says:


'Mobile connectivity continues to grow and its impact is much broader than business stories about which computer makers are selling the most units.'



Pew Research Center Internet Project


These latest figures come from a survey by the Pew Research Center's Internet Project which was conducted from July 18 to September 20, 1013 among 6,224 Americans ages 16 and older. The margin of error is plus or minus 1.4 percentage points.


Commenting on the effects of mobile connectivity Kristen Purcell says:


'We see mobile connectivity affecting everything from the way people get news and learn to the way they take care of their health and the way they share their lives through social media. It's been a rapid, broad reaching change that will likely continue for some time.'


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