Lee Constable
MORE than half of children aged six to 13 own or use a tablet computer.
The easy-to-use, portable technology is growing rapidly and the take-up by youngsters is seen as what could become an increasing trend as easier to use technology is released in the future.
Roy Morgan Research's Young Australians Survey shows they are now in mainstream use among Australian kids. with more than half of all boys and girls aged six to 13 (53%) owning or using a tablet computer, up from 33% in 2012.
Kids in Victoria remain the most likely to own or use a tablet (57%, up from 38% in 2012), ahead of Western Australia (54%), Queensland (53%) and NSW (52%).
Year-on-year, the sharpest rate of growth has been in Tasmania, where use among kids more than doubled, from 21% in 2012 to 46% in 2013, catching up to be on par with South Australia/Northern Territory.
Fifty-seven per cent of 10 to 13-year-olds and 49% of six to nine-year-olds now own or use a tablet.
Roy Morgan Research general manager of agencies, John La Rosa said the speed with which tablet computers have become mainstream was a phenomenon we would likely see repeated many times as more user- and kid-friendly technologies enter the marketplace.
'Tablet computers will become a model for marketers looking to predict adoption trends in the future, and a case study in how devices move from being considered supplementary to necessary, desirable to indispensable,' Mr La Rosa said.
'It didn't take long after tablets were first launched for parents to recognise their value as an entertainment and educational device with multiple applications suitable for everyone in the house.
'The majority of children now own or have access to a tablet, with now girls almost 8% more likely than boys to use one.'
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